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ID Lanyards: No Longer Just for ID Badges

Tuesday, May 19, 2015 | 10:39 am

When someone says “lanyard”, the first thing that comes to people’s mind is that it is that thingamajig that holds ID badges around one’s neck. This is true, of course, but there is more to these ID lanyards than meets the eye. Yes, they are more than just that. They no longer just hold ID badges in place; they carry a lot of different stuff, too. They are also no longer just used by students and employees; almost everyone has a use for them nowadays.

Here are just some of the hidden uses for these versatile neck straps:

•  Brand Marketing Material

ID lanyardsOne of the most important things to remember when advertising a particular brand or company is the coverage a particular medium gives and the amount of money it takes to get that much coverage. Lanyards are perfect marketing medium because of the value for money they bring. When a person comes across someone wearing a customized lanyard, he immediately recognizes where this person works, goes to school, or what sports team or charitable cause he or she supports.

Since lanyards can be worn almost everywhere now, and not just within school or company premises, the brand’s advertising coverage increases with each lanyard worn by the company’s customers or employees.

•  A Carry-All Solution (Well, Almost)

ID lanyards do not just hold ID cards and security badges anymore. They can hold a lot of different stuff that people need to keep safe. Things like USB thumb drives that are usually left at home or in the office when they are most needed won’t be missing in action anymore if they’re attached to a lanyard. The same goes for cell phones and teeny tiny MP3 players that make pockets look bulky. By attaching them to a lanyard with a detachable attachment, one can easily carry them around and detach them from the lanyard when needed. Of course, they can also be used as an alternative to those tacky key chains that people keep forgetting at home or in their cars anyway.

•  A Fashion Statement

Yes, it sounds far-fetched for lanyards to become the next big fashion accessory, but with the proper customization, these useful straps can be both functional AND fashionable at the same time. People who want to raise funds for a particular cause or charity can come up with designs that people would be proud to wear around their necks. Since lanyards are fully customizable from the color of the strap all the way down to the tiniest details like the design and the type of attachment used at the end, those who wish to raise money by selling lanyards can incorporate their brand and logo with designs that people will surely love.

•  A Token of Appreciation

Companies and brands often give out stuff to their customers and corporate partners. Instead of the cliché mugs and t-shirts (which can be expensive, by the way), why not give out customized lanyards. Again, these strappy contraptions are very functional and they carry a brand’s name pretty well, so customizing lanyards for corporate and customer giveaways are a no-brainer considering what other options are out there. Not only will the recipients appreciate this “small token”, they will be able to spread the word out about a company’s brand just by wearing it around their necks. It is definitely a win-win situation.

The next time someone mentions the word “lanyard”, remember the many uses it has aside from just holding ID cards in place. ID lanyards may be just a strip of polyester to some people, but for many, it is something that’s very useful and should never be taken for granted.

—Ruth Wilson | no comments
(posted in Product | tagged , , , , )

The basics of Safety Presentations

Wednesday, May 6, 2015 | 6:20 am

Among the hardest and trickiest speeches to deliver are safety presentations, and that’s not just because you may have a difficult time getting the attention of your listeners. Another thing that could hinder the proper delivery of this kind of oral address is that you are not familiar with the techniques that you can use to get your message across effortlessly, without even trying to beg your audience to listen.

Being equipped with the things you need to know about safety presentations can give you the right tools for engaging the people you want to talk to, in the most effective way possible. Don’t forget to check if you have applied the following basic principles trying to talk to these people.

Safety Presentations• Create an interactive atmosphere for your presentation – while some people have the gift to keep their listeners naturally hooked on what they are saying, you may not have that same level of talent as they do. To compensate for your lack of ability to get and retain your audience’s attention, you can do activities in between your speech to prevent their thoughts from wandering away. You can make them do some role-playing when discussing the important parts of the safety presentations, or have them participate in a group discussion that will trigger their interest to immediately apply the things they’ve heard from you. In the end, it’s crucial to keep your lecture easy to remember, as that’s the only way of making a lasting impression (and ensuring that the listeners will remember the information you’ve shared).

• Find a reliable person to coach you – they say that you can gain experience from doing things yourself as often as possible. However, when it comes to delivering speeches, especially on matters that can affect the way people can do things safely, it is important for you to take what you do seriously. A good way to start is to get help from people who have already established their name in delivering an effective lecture about the subject you want to talk about, which in this case, is all about safety. Remember, being mentored by a reliable speaker can establish your authority among the people who will listen to your speech. Allocate even a fraction of your speech to mention that your knowledge about the subject came from a well-respected person, whom your listeners will immediately recognize as a great person who knows a lot of things about safety.

• Sharing a bit of your own personal experience and beliefs about the things you are talking about can go a long way – do not mind being a little bit emotional when speaking to a crowd. Just remember to set a certain level of moderation when it comes to your personal attachment to the subject of your speech. When done properly, opting to reveal a part of yourself to your listeners will invoke them to sympathize with what you are feeling at that moment, making them understand the things you are saying. Therefore, it will result into a more engaged audience that you can reach better, and will hear everything you want them to learn about the subject you are discussing.

These principles, together, form a very effective method used by people who successfully provide all kinds of safety presentations. This natural way of catching people’s attention and keeping them focused on everything you want to impart is proven effective. After all, it is a manner they can relate to without too much effort. All in all, if you wish to shine in your next presentation, you need to keep three important words in mind as you prepare for it – atmosphere, mentorship, and experience.

—Rosemary Tyson | 1 comment
(posted in Motivation | tagged , , , , )

The Rules behind Challenge Coins

Tuesday, February 10, 2015 | 10:05 am

A challenge coin is a coin or a medallion that carries the insignia or the emblem of the organization, and it is distributed to the members to prove their membership, while enhancing the morale of both the receiver and the whole organization. Traditionally, they are being kept by the members to prove their membership and their identity, as challenge coins usually signify all the hard work, the challenges, and the sacrifices that they have endured for the organization.

Challenge CoinsThere are, however, a number of challenges that are traditionally being executed in the military and the other organizations that make use of the challenge coin. A member of the organization would typically challenge an incomer to present his challenge coin and prove his identity and loyalty to the organization. However, it is important to note that the main reason for this type of challenge is to make sure that members of the organization are always carrying their challenge coin, especially as it signifies their identity and true kinship with the other members. Thus, they are being challenged as a way of giving the member an opportunity for him to prove his worth and his allegiance to the organization. It is a chance for the person to define who he is and what his true purpose is: whether he is for the group or against the group. For these reasons, challenge coins are usually distributed formally by the unit, the same way that the rules of the challenges are formalized, to demonstrate the true significance of the subject matter.

Meanwhile, the basic challenge starts with the challenger drawing out his coin and placing it on a table or bar. The coin can also be slapped to the surface, or it can be rapped continuously to initiate the challenge. However, if the challenger accidentally drops the challenge coin, then it is considered as intentional challenge to all that is present. With this, everyone who has been challenged should present their challenge coins, as it is a primary rule that members of the organization should carry with them their emblems whenever and wherever they are. If in case, the member fails to present his challenge coin, then he is bound to produce or buy a round or drinks for the challenger, as well as, everyone who is around and who carries with them their medallion. If, however, the person is able to present his medallion, then it is the challenger who should buy him a drink, as well as everyone else who has been challenged.

For the meantime, it has also been a custom that the challenged person be permitted to go “a step and a reach” for somebody else’s coin, in case the former has no coin to present. Thus, if a member is able to steal another member’s coin, then everyone should buy a drink for that specific person, even if it turns out that that member has no possession of his challenge coins. Thus, there is a chance for the challenged person to prove his identity, even if he has no medallion to present to the challenger. Still, it has been a rule that the person with the highest-ranking coin should be presented a drink by the entire group, as suited to his position or his ranking. On the other hand, if it is the higher rank who presents a coin to the lower rank, then all of the members who possess a lower-rank coin are presented with the challenge. Here in this sport, it is a question on who is able to present the medallion, when challenged by the other teammates of the organization. Hence, it is a question on who is able to face the challenge.

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Traditionally, they are being kept by the members to prove their membership and their identity, as challenge coins usually signify all the hard work, the challenges, and the sacrifices that they have endured for the organization.

—Derek Swanson | no comments
(posted in Military | tagged , , , , , , )

Pro Golf Apparel and Where to Find It

Monday, February 9, 2015 | 10:28 am

New golfers do not want to readily announce to the world that they are novices to the sport. This is easily done by purchasing and using golf apparel that are normally used by professional golfers. However, some of the nearest sports stores do not carry a complete line of golf clothing choices. This result in some apparel problems since clothing sold in pro golf shops are more expensively priced as well as having a limited number of brands.

It is considered to be better to shop around at various pro golf shops for golf apparel especially when fit is a crucial factor in the purchase. The main objective of some new and experienced golfers is to appear aesthetically pleasing in and out of the golf course. If these are primarily used for normal wear and not for the sport then it is recommended to take along a friend for another opinion before purchasing the clothing. Some golf inspired clothing recommended for purchase are sweaters, polo shirts, and dressy shorts.

golf apparelIn case some of the golf clothing offered in the nearest stores are not considered to be a good match to the individual’s style, then the best alternative is to shop online from official PGA websites. The advantage of buying from online stores is that numerous golf apparel collections are offered from regular outfits to those that have championship and Ryder Cup logos. Some of these championship souvenir and team licensed items are normally not sold at the nearest sports shop.

When buying golf apparel online, there are some suggestions that must be considered to prevent future problems when playing golf. One of the most important is to choose clothing that are not too tight or too short since it can decrease the comfort of the golfer. Remember that some of these golfers make use of moisture wicking materials especially during humid and warm weather. This is the reason why most golfers recommend the purchase of clothing that make use of absorbent materials such as cotton. The main focus will therefore be comfort and quality of the clothing since the objective is to remain comfortable during and after playing the entire golf course.

New golfers need to have a high level of commitment when starting to play golf. The main reason for this is that most of the golf equipment including the clothing are very expensive. The steep price is further worsened when the golfer plans to purchase good quality brands or those with the official PGA logo. This is where exhaustive reading is recommended by professionals since some golfers do not have enough to pay for the basic equipment. It is recommended to purchase the basic equipment first before purchasing supplementary golf items.

One of the most important decisions is the purchase of a good quality golf glove. It is because it primarily protects the hands from developing wounds due to repeated swings of the golf club. Purchasing gloves that have an established brand name is a good long-term investment for the golfer since these are durable and well-made.

However, the most important consideration when buying golf clothing is whether it complies with the dress code of the club. Most clubs have a dress code when it comes to golf with the most recommended are collared shirts and shorts or pants. If the club is located in an area with humid weather, then most of the clubs will allow the use of golf shorts. For clubs that are located at colder climates, then these clubs will strictly follow the use of pants and long-sleeved shirts.

Golf apparel includes the use of caps or sun visors since golf is normally played during the day. This is due to the fact that golfers will need to track where the ball will land for their next swing. Some golfers will even make use of sunglasses especially when they are more sensitive to sun blindness.

—Anthony Olson | 1 comment
(posted in Sports | tagged , , , , , , , )

The Impossible Task of Marketing Alone – Why You Need A SEO Partner

Monday, February 9, 2015 | 8:08 am

When you are setting up a website, you most likely aren’t think about how you’re going to market it. You’ll find that you can do a lot to make sure that you’re chasing the necessary updates to build a website, but you will need to do more than just set up the code, you will need to focus on building a lot of the elements outright. The more you focus on the different elements that seem to be pushing you in the right direction, the more you will see that you can easily fall short of reaching the intended glory. It’s easy to get carried away with internet marketing today, especially if you focus on working within the parameters of professional grade solutions. If you want to see your site rise to higher levels, you will want to seek out a good SEO partner to come through and deliver a better solution overall. The more you focus on the right pieces, the higher the chances are that you will gain market share over time.

What Happens When You Forget SEO

Search engine optimization is often times forgotten during the building and launch process of a website. The problems that are associated with this are going to manifest in a number of different ways. You’ll find that the issue becomes a matter of conjecture at first glance. You will find that your page will load fine, you will be able to see marginal gains here and there, but you will not be able to gain the right kind of leverage that you’d hoped to gain overall. The reason why you may end up seeing a drop in what you plan on working with is simple, you need optimization strategies. Without a good optimization strategy in place, your site will have a nice initial launch and then coast into a drop. The drop off of traffic will be your first indication that you need to work within the parameters of a different path of getting noticed online.

Getting noticed online is not something simple, it’s complicated, it takes time and will definitely take on a lot of different parameters if you plan on gaining any sort of leverage. You will not be able to gain market share if you focus on the wrong pieces, as you will find out when you have a good SEO partner helping with the heavy lifting.

The Juggling Act of SEO

seo partnerThere are a lot of moving parts that are in need of consideration when you’re working with this type of marketing. No matter how you slice it, you will end up focusing on a variety of different pieces when you need to move forward with internet marketing as a whole. Search engine optimization for instance, requires 15 to 20 different moving parts all working at the same time to see any sort of traffic generation. You may not think that this is a big deal, but when you break down the fact that content alone has 15 different types of options, you will see that this definitely needs a professional’s touch.

If you could in fact juggle the different pieces in the world of marketing today, you would find that there are still elements that could end up causing you a great deal of detriment. You shouldn’t allow yourself to be stifled by the processes needed to gain optimization leverage today. Instead, focus on building the right components, and work within the right pieces overall. The more you work on the right pieces, the higher the chances are that you will get noticed online.

The Social Networking World

There is one wild card that you have to consider when you are building links, working on a portfolio of influence, or working within all the parameters of marketing today. You will want to look at how your social networking influence is going. If you don’t have much of an influence in these pages, you are going to miss out on a captive audience that will help you get the most out of your internet marketing attempts. Social networks are not dead, they are not dying, you’ll find that there is a lot to look forward to and will definitely want to look into on a good overall plan forward. When you are able to create a good audience on these pages, you will start to see a heavy stream of traffic flowing to your site. If you aren’t careful however, you could end up being marked as a spammer, as many sites get hit with that issue.

In order to fight back, you will want to make sure that you work within the parameters of marketing glory that will allow you to befriend others in a simple manner. If you focus on the simplicity that comes with hiring a good SEO partner, you will gain a serious amount of market share overall. It’s just something that most people don’t realize is possible, and something that is definitely worth investing into. Take time to fully understand the weight of SEO as a whole, and you’ll realize that you can’t do it alone. You will need help, and it is evidenced time and time again by those that fail at DIY marketing.

—Joe Mann | no comments
(posted in SEO | tagged , , , , )

The Benefits of Purchasing Lanyards in Bulk

Tuesday, February 3, 2015 | 12:41 pm

One of the best ways to promote your product or business is by going for giveaways. When you choose to give away useful items that have your name or logo on it, people are more likely to remember your company and associate a good image with it. Some promotional items include mugs, caps, and t-shirts, but if you want something inexpensive yet stylish, you can’t go wrong with lanyards.

The primary function of a lanyard is for holding ID cards and passes, but these days, it can also be used to express one’s style. Whether a lanyard is given as a part of company uniform, a gift, or a freebie, it will be highly appreciated because of its practicality and design, provided that you choose the right colours and font face.

The Lanyard’s Functionality

lanyardsThere are many items that can be attached to a lanyard. Common, everyday items such as keys, pens, mobile phones, flash drives, whistles, a small pouch etc. can be hooked to your lanyard for convenience. They are also great accessories in conferences and seminars, and they definitely make awesome freebies in company events. As such, it is very ideal to purchase them by the bulk.

Purchasing by the Bulk

Ordering lanyards by the bulk is one of the most cost-effective ways of distributing promotional materials. Although you have the option to buy them by piece, you will get to save a lot more if you buy in bulk. The price of the items per piece will go lower, and since a lanyard is pretty inexpensive, you will also be able to reduce your overall spending.

The extra money can also be used to have more items ordered when needed. This will be very helpful especially if you are targeting more people in your event. This means that if you have more to sell or give away, more people will also be exposed to your organization, cause, products, or services. Since these accessories are highly visible, you get the chance to capture everyone’s attention especially if you pick the right colours and design. Thus, it can be a great way to establish customer loyalty and to attract other potential clients.

When you have an upcoming big event and you’re thinking what to give your target customers, you can definitely save a lot with lanyards. You don’t need a big investment to get started with the production. At a low cost, you can be sure that you will be able to give your clients something to remember your event and your company in a good way. You don’t have to cash out a big amount to make your clients happy. All they need is something that will remind them that you appreciate their support.

Purchasing bulk lanyards for your employees during a conference is also a practical way of making your organization known during the event. In addition, it will also be easier to find your team members in a crowd especially if your lanyard design is unique and distinct. Your lanyard’s design can actually even leave others with a good impression of your company after the event is over, so be sure to choose the colour combinations and the designs wisely.

Customizing Your Lanyard

If you are thinking of ordering lanyards by the bulk, you can trust The Lanyard Authority to give you the best deals. With a variety of materials, printing methods, and lanyard attachments to choose from, you can be sure that you will be getting high-quality items that fit your budget. They even offer free artwork, free custom logos, and free shipping anywhere in the US. Visit their website today and get a free quote for your business needs.

—Jean Brown | 1 comment
(posted in Product | tagged , , , , , , , )

History of Printed Circuit Boards

Tuesday, January 27, 2015 | 1:12 pm

The Printed Circuit Board is a kind of board made out of fiberglass or silicon. The reason behind the material is that the board should not be a conductor of electricity because electrical components will be attached to it. Attach here means soldering the electrical components on the board in defined spaces. The board would also be plated with copper as to provide the flow of the electricity. Most PCB fabrication involves drilling of holes or vias to be able to connect multiple layers of copper substrates.

The printed circuit board can be found almost anywhere now. They are found where technology is available. Usually, the PCB is used for laptops and desktops for its different parts such as the motherboard, graphics card and video card. Not only that, PCBs can also be found in modern cellular phones, refrigerators, coffee makers and even washing machines. Most electronics have multiple PCBs to control all the functions of the device.

PCB fabricationThe PCB fabrication methods today haven’t been around since the 1960s. In the 1850s, the forerunners of printed circuit boards were just a kind of a connection of electrical systems wherein electric components were connected using metal strips or rods. These large electric components were then mounted on wooden bases instead of silicon or fiberglass today. As the years passed, the engineers would no longer use metal strips, and instead, the screw terminals were connected by wires. They also no longer use the wooden base because of its density, so they used metal frames instead.

As the trend of gadgets became minimalist, the engineers had to devise PCB fabrication methods which would make the printed circuit boards smaller to fit the containers of the new electronics.

The term “printed circuit” was invented by Charles Ducas in 1925. He submitted a patent for using conductive inks to print a layout of electrical components into a board. The electric path will be printed directly onto the insulated surface.

In 1943, a man from United Kingdom named Paul Eisler received patent rights to the PCB fabrication method of etching on copper to a non-conductive board. Etching is the process of coating a board with resist image spray solution to dissolve the copper which is already placed on the board itself. During the time of Eisler’s invention, it was also the time when the Second World War was taking place. The US military used Eisler’s idea to build weapons using etching as a process.

It was during the 1950s when the transistor was invented. This is the device used to connect the electronic components to a switch to signal it to open or close the circuit. For short, the transistor is the electronic switch of the printed circuit board. Due to the invention of the transistor, Eisler’s patent was put into the commercial market. This is because before his invention, the electronic components were so big that there was no other way of attaching them to a board without the use of wiring and staples. When the transistor came out, the electric components were made smaller so that they can fit into smaller electronics.

In 1961, the United States Hazeltine Corporation patented the through-hole technology which is still being used until now. This PCB fabrication method involves the insertion of leads of the components into the vias of the copper layers. In the 1980s, the through-hole method was enhanced to plated through-hole technology to be conducive to electricity for the different layers.

These inventions led to the modern printed circuit board today and gradually, the printed circuit boards became smaller and smaller until the PCB manufacturing required the use of computer-aided software to design and build the board.

Pcb fabrication Multi Layer, Rigid and Flex PCB’s.
 

—Gretchen Hill | Comments Off on History of Printed Circuit Boards
(posted in Electronics | tagged , , , , , )

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